Last updated Jan 27, 2014

Reading List

If I have seen a little further it is by standing on the shoulders of giants.

— Isaac Newton

Revenue Generation

view notes Made to Stick, by Chip Heath & Dan Heath

view notes Positioning, by Al Ries & Jack Trout

view notes Influence, by Robert Cialdini

view notes Trust Me, I'm Lying, by Ryan Holiday

view notes Predictable Revenue, by Aaron Ross

The Challenger Sale, by Matthew Dixon and Brent Adamson

How to Measure Anything, by Douglas W. Hubbard

Contagious: Why Things Catch On, by Jonah Berger

Relationship Marketing, by Regis Mckenna

Breakthrough Advertising, by Eugene M. Schwartz

Marketing Warfare, by Al Ries

The 22 Immutable Laws of Branding, by Al Ries

Predictably Irrational, by Dan Ariely

[Knowing the right direction] comes down to trying to expose yourself to the best things that humans have done and then try to bring those things into what you’re doing.

— Steve Jobs

Product Development

view notes Nail it Then Scale It, by Paul Ahlstrom and Nathan Furr

view notes Running Lean, by Ash Maurya

Entrepreneur's Guide to Customer Development, by Brant Cooper and Patrick Vlaskovits

Talking to Humans by Giff Constable

Crossing the Chasm, by Geoffrey Moore

The Four Steps to the Epiphany, by Steve Blank

The Innovator's Dilemma, by Clayton Christensen

Inside the Tornado, by Geoffrey Moore

The Founder's Dilemmas, by Noam Wasserman

Founders At Work, by Jessica Livingston

The Launch Pad: Inside Y Combinator, by Randall Stross

It is what you read when you don't have to that determines what you will be when you can't help it.

— Oscar Wilde


view notes High Output Management, by Andrew Grove

view notes The Five Dysfunctions of a Team, by Patrick Lencioni

view notes The Five Temptations of a CEO, by Patrick Lencioni

view notes HBR's 10 Must Reads on Leadership, by Harvard Business Review

view notes Getting to Yes, by William Ury, by Peter M. Senge

First, Break All the Rules, by Marcus Buckingham & Curt Coffman

Competitive Advantage, by Michael E. Porter

Good to Great, by Jim Collins

Peak, by Chip Conley

What Got You Here Won't Get You There, by Marshall Goldsmith

Happiness Advantage, by Shawn Achor

Switch, by Chip Heath

Beyond Reason, by Roger Fisher

How To Win Friends and Influence People, by Dale Carnegie

It's Not All About "Me", by Robin Dreeke

Getting Past No, by William Ury

The Power of a Positive No, by William Ury

Difficult Conversations, by Douglas Stone

Confessions of a Public Speaker, by Scott Berkun

Leadership and Self-Deception, by Arbinger Institute

If we encounter a man of rare intellect, we should ask him what books he reads.

— Ralph Waldo Emerson

Reading & Writing

view notes Moonwalking with Einstein, by Joshua Foer

How to Read a Book, by Mortimer J. Adler

How to Study with Mind Maps, by Toni Krasnic

The Elements of Style, by William Strunk & E. B. White

Breakthrough Rapid Reading, by Peter Kump

The Memory Book, by Harry Lorayne & Jerry Lucas

The Practicing Mind, by Thomas M. Sterner

How many a man has dated a new era in his life from the reading of a book.

— David Thoreau


view notes The Fearless Mind, by Craig Manning

view notes What To Say When You Talk To Yourself, by Shad Helmstetter

view notes Search Inside Yourself, by Chade-Meng Tan

Reading is to the mind what exercise is to the body.

— Richard Steele

Thinking Fast and Slow, by Daniel Kahneman

Flow, by Mihaly Csikszentmihalyi

The only difference between where you are today, and where you’ll be a year from today, are the books you read and the people you meet.

— Charlie Jones

As a Man Thinketh, by James Allen

The Prince, by Niccolò Machiavelli

The 33 Strategies of War, by Robert Greene

The Red Queen, by Matt Ridley

A truly good book teaches me better than to read it. I must soon lay it down, and commence living on its hint.... What I began by reading, I must finish by acting."

— Henry David Thoreau

The 48 Laws of Power, by Robert Greene

The Game, by Neil Strauss

Books are the quietest and most constant of friends; they are the most accessible and wisest of counselors, and the most patient of teachers.

— Charles W. Eliot


view notes Letters from a Stoic, by Seneca

The Happiness Hypothesis, by Jonathan Haidt

Meditations, by Marcus Aurelius

Enchiridion, by Epictetus

Man's Search for Meaning, by Viktor Frankl

Hackers and Painters, by Paul Graham

The Paradox of Choice, Barry Schwartz

Way of the Peaceful Warrior, by Dan Millman

Zen and the Art of Motorcycle Maintenance, by Robert Pirsig

Autobiography of a Yogi, by Paramahansa Yogananda

Tao Te Ching, by Lao Tzu

Personal Finance

The Little Book of Common Sense Investing, by John Bogle

The Bogleheads' Guide to Investing, by Taylor Larimore

All About Asset Allocation, by Richard Ferri

The Four Pillars of Investing, by William Bernstein


Grid Systems in Graphic Design, by Josef Muller-Brockmann

The Elements of Typographic Style, by Robert Bringhurst

Thinking with Type, by Ellen Lupton