Reading List
If I have seen a little further it is by standing on the shoulders of giants.
— Isaac Newton
Revenue Generation
view notes Made to Stick, by Chip Heath & Dan Heath
view notes Positioning, by Al Ries & Jack Trout
view notes Influence, by Robert Cialdini
view notes Trust Me, I'm Lying, by Ryan Holiday
view notes Predictable Revenue, by Aaron Ross
The Challenger Sale, by Matthew Dixon and Brent Adamson
How to Measure Anything, by Douglas W. Hubbard
Contagious: Why Things Catch On, by Jonah Berger
Relationship Marketing, by Regis Mckenna
Breakthrough Advertising, by Eugene M. Schwartz
Marketing Warfare, by Al Ries
The 22 Immutable Laws of Branding, by Al Ries
Predictably Irrational, by Dan Ariely
[Knowing the right direction] comes down to trying to expose yourself to the best things that humans have done and then try to bring those things into what you’re doing.
— Steve Jobs
Product Development
view notes Nail it Then Scale It, by Paul Ahlstrom and Nathan Furr
view notes Running Lean, by Ash Maurya
Entrepreneur's Guide to Customer Development, by Brant Cooper and Patrick Vlaskovits
Talking to Humans by Giff Constable
Crossing the Chasm, by Geoffrey Moore
The Four Steps to the Epiphany, by Steve Blank
The Innovator's Dilemma, by Clayton Christensen
Inside the Tornado, by Geoffrey Moore
The Founder's Dilemmas, by Noam Wasserman
Founders At Work, by Jessica Livingston
The Launch Pad: Inside Y Combinator, by Randall Stross
It is what you read when you don't have to that determines what you will be when you can't help it.
— Oscar Wilde
Leadership
view notes High Output Management, by Andrew Grove
view notes The Five Dysfunctions of a Team, by Patrick Lencioni
view notes The Five Temptations of a CEO, by Patrick Lencioni
view notes HBR's 10 Must Reads on Leadership, by Harvard Business Review
view notes Getting to Yes, by William Ury
http://www.amazon.com/The-Fifth-Discipline-Practice-Organization/dp/0385517254, by Peter M. Senge
First, Break All the Rules, by Marcus Buckingham & Curt Coffman
Competitive Advantage, by Michael E. Porter
Good to Great, by Jim Collins
Peak, by Chip Conley
What Got You Here Won't Get You There, by Marshall Goldsmith
Happiness Advantage, by Shawn Achor
Switch, by Chip Heath
Beyond Reason, by Roger Fisher
How To Win Friends and Influence People, by Dale Carnegie
It's Not All About "Me", by Robin Dreeke
Getting Past No, by William Ury
The Power of a Positive No, by William Ury
Difficult Conversations, by Douglas Stone
Confessions of a Public Speaker, by Scott Berkun
Leadership and Self-Deception, by Arbinger Institute
If we encounter a man of rare intellect, we should ask him what books he reads.
— Ralph Waldo Emerson
Reading & Writing
view notes Moonwalking with Einstein, by Joshua Foer
How to Read a Book, by Mortimer J. Adler
How to Study with Mind Maps, by Toni Krasnic
The Elements of Style, by William Strunk & E. B. White
Breakthrough Rapid Reading, by Peter Kump
The Memory Book, by Harry Lorayne & Jerry Lucas
The Practicing Mind, by Thomas M. Sterner
How many a man has dated a new era in his life from the reading of a book.
— David Thoreau
Self-Improvement
view notes The Fearless Mind, by Craig Manning
view notes What To Say When You Talk To Yourself, by Shad Helmstetter
view notes Search Inside Yourself, by Chade-Meng Tan
Reading is to the mind what exercise is to the body.
— Richard Steele
Thinking Fast and Slow, by Daniel Kahneman
Flow, by Mihaly Csikszentmihalyi
The only difference between where you are today, and where you’ll be a year from today, are the books you read and the people you meet.
— Charlie Jones
As a Man Thinketh, by James Allen
The Prince, by Niccolò Machiavelli
The 33 Strategies of War, by Robert Greene
The Red Queen, by Matt Ridley
A truly good book teaches me better than to read it. I must soon lay it down, and commence living on its hint.... What I began by reading, I must finish by acting."
— Henry David Thoreau
The 48 Laws of Power, by Robert Greene
The Game, by Neil Strauss
Books are the quietest and most constant of friends; they are the most accessible and wisest of counselors, and the most patient of teachers.
— Charles W. Eliot
Philosophy
view notes Letters from a Stoic, by Seneca
The Happiness Hypothesis, by Jonathan Haidt
Meditations, by Marcus Aurelius
Enchiridion, by Epictetus
Man's Search for Meaning, by Viktor Frankl
Hackers and Painters, by Paul Graham
The Paradox of Choice, Barry Schwartz
Way of the Peaceful Warrior, by Dan Millman
Zen and the Art of Motorcycle Maintenance, by Robert Pirsig
Autobiography of a Yogi, by Paramahansa Yogananda
Tao Te Ching, by Lao Tzu
Personal Finance
The Little Book of Common Sense Investing, by John Bogle
The Bogleheads' Guide to Investing, by Taylor Larimore
All About Asset Allocation, by Richard Ferri
The Four Pillars of Investing, by William Bernstein
Design
Grid Systems in Graphic Design, by Josef Muller-Brockmann
The Elements of Typographic Style, by Robert Bringhurst
Thinking with Type, by Ellen Lupton