Don't Make Me Think
The most recent generation of web software provides highly usable tools that help people get stuff done.
The problem is, people suck at using software. We are lazy. We are forgetful. We are too easily distracted. Good software lets us get away with this. Great software shouldn't.
The less choices people have to make, the more efficient they are. Software that intelligently constrains user flow makes people more productive.
I want software that understands my goals and guides my actions, choices, and decisions in a way that helps me better accomplish my tasks. I want software to dictate the way my business operates.
The next generation of software will force people to think less.